Good Salesperson

Good in person selling takes time and practices, but most of all it takes commitment. In many ways, person to person selling is the most difficult, and the most effective sales approach. As with any relationship, trying to make a connection to a customer involves subtle signs and a salesperson’s ability to present the properly energetic, but measured and knowledgeable approach to his customer will make or break a sale.

Make the difference
There is an old saying that a good salesperson can sell anything, and to an extent, that’s true. There is no sleek sales material or slick website to interfere with the perception of credibility that a salesperson either creates or fails to create.

Realize customer’s desire
Customers are looking for a reason to buy. The biggest secret of in person sales is that a product will sell itself if you don’t’ get in the way. Salesmanship isn’t about controlling an exchange; it’s about having real trust in your product. If you believe in what you are selling, the customer will know it.

Learn your product
Knowledge is more than power, its sales. The best way for you to increase you sales is to become an expert in what you sell. Know the product the way a user would know it. Anticipate questions and have response ready. If there are tricks to using the product effectively, know what they are and share that information in an entertaining way.

Know your competition
Understand the competition and recognize their strengths. Address questions about those products in an honest and sincere manner. Avoid criticizing anyone’s products. Discover the competition’s strengths and weaknesses so you can give yourself a full and complete picture of what the market has to offer.

Be the expert
Once you know your products, competitors, and the market, yo will sell more. The knowledge will give you confidence, and that will make you credible with the customer. Credibility is gold in sales.

Listen to sell
After being an expert at what you are selling, the next most critical characteristics you need to develop is the ability to listen. This can sometimes be difficult to do because the type of personality that is drawn to sales is naturally outgoing and enjoys doing the talking.
If you are having problems in this area, use this simple exercise. After each statement you make, force yourself to remain silent until the customer responds with either words or body language. If he doesn’t respond, ask him a question.
This is good because it gives you an opportunity to get new information. In order to avoid new lecturing, try for this approach as part of any face-to-face sales or marketing opportunity.
The best salesman can direct an exchange without ever appearing to do so. Learn to use a conversational and consultative approach to inspire the customer to do what he wanted to do when he walk through the door buy you product.